MMAD for the fam- MAD (colloquial, usually with for or about). Extremely enthousiastic about; crazy about.

FAM - Not necessary blood relatives, peoples that are extremely close; as if a family member

MMAD FOR THE FAM - Totally crazy about your family, willing to do anything and everything for the fam, through the good and the bad.

Why MMAD with double 'M'? M M A D are the initials of my fam.

I started to make t-shirts and sweatshirts for my sons because I couldn't find streetwear to my liking for them. because of my sons I wanted to have a name for the brand that was really close to them, to us. so I looked at the initials of my wife sons and me and it spells MMAD.

Because I would do anything and everything for them, the name MMAD for the Fam was born. And I know everybody who has a Fam would do anything and everything for that Fam, would go MMAD FOR THE FAM.