Our founder, Anna, grew up in a Dutch/Moluccan household and was introduced to jamu from a young age. During her stay in Bali, Indonesia, she became inspired to learn more about the benefits of jamu. She had the opportunity to learn from jamu masters and began incorporating it into her daily routine.

Upon returning to the Netherlands, Anna shared her love for jamu with friends and family. Before she knew it, she was making it for friends as well. That's when the idea for Good Jamu was born – a company bringing the ancient tradition of jamu to the modern world.

Jamu is a dying craft. In Indonesia, people no longer have the time to make jamu due to the labor-intensive preparation process, and the mass production of cheap crops for global consumption has made it less profitable than before.

We consider it our duty to keep this ancient tradition alive in the modern world, and we aim to achieve that with Good Jamu.